Parallel Event to Manifesta 7

fuori contesto
curated by Daria Filardo, Gino Gianuizzi and Cecilia Guida
7 – 25 July 2008
Spaces of public advertisements of Rovereto, Trento and Bolzano

A project in collaboration with Parallel Events yo Manifesta 7
and with the patronage of the Municipality of Trento.
After Bologna and Milan hundreds of yellow posters will invade main streets of Rovereto, Trento and Bolzano from 7th to 25th july during "Manifesta 7".

fuori contesto proposes words in the place of images. Words out of context because they are printed on 70x100 cm posters and diffused in spaces where public advertisements are affixed. The posters co-exist with the plethora of messages (from the media/advertising/information sectors, etc.) that invade the visual horizon of the city.

fuori contesto asks these words to infiltrate their surroundings, to be simultaneously light and significant.
The intent is to present an invasion of signs that, for their difference from the posters all around them, provoke an unexpected effect and distract the reader from his or her habitual urban landscape, structured as conceptual in its spatial organization. The aim is to provoke an interruption, capture one’s attention, and divert the normal course of one’s perception of the everyday, introducing a creative and active environment.

To fulfill this goal, we have called thirty-two Italian artists, inviting them to propose a sentence without an imposed theme to which they must adhere, and with the sole condition that the sentence contain only one period.
The initiative will evolve in various stages, thought of as a strategy of invasion and of re-appropriation of the urban space. The idea is also to expand each time the number of the partecipants by involving artists who live and work in the area.

Mario Airò, Massimo Bartolini, Gianfranco Baruchello, Elisabetta Benassi, Luca Bertolo, Pino Boresta, Anna Valeria Borsari, Gea Casolaro, Annalisa Cattani, CuoghiCorsello, Emilio Fantin, Michael Fliri, Alberto Garutti, The Grossi Maglioni Magic Duo, Domenico Mangano, Amedeo Martegani, Fabio Mauri, Marzia Migliora, Mocellin/Pellegrini, Liliana Moro, Maurizio Nannucci, Giancarlo Norese, Paolo Parisi, Alessandro Piangiamore, Cesare Pietroiusti, Alfredo Pirri, Mili Romano, Adriana Torregrossa, Cesare Viel, Luca Vitone, Alberto Zanazzo, Zimmerfrei.